Email marketing has been around for so long that many people believe it’s old news. They would often rather focus on glamorous new technology and social platforms; but, the truth of the matter is that email has been proven to have the biggest return.
Once you’ve drawn in your leads from your website or social media, what do you do with them? It’s highly unlikely that someone will be motivated to buy simply from scrolling through your feed (unless they were looking for you in the first place). Therefore, you need an effective sales funnel that pushes them over the edge from interested follower to repeat customer.
However, businesses face several issues when trying to get their email marketing off the ground:
- They aren’t effective writers and their email messaging becomes unclear
- They don’t make use of calls-to-action that would actually drive sales
When these problems arise, you’re wasting leads instead of capitalizing on them. The email you collect from a customer is worth an average of $42, which means losing out on this opportunity could be costing you thousands in revenue if you’re not communicating to this audience.
Email marketing is often overlooked in the marketing strategy. And after accumulating over 10,000 emails and having a .5% conversion rate, I understand the frustration. It’s disheartening to lose potential sales because your methods just aren’t working.
But, over the years I’ve perfected my email marketing message to help over 250 brands increase their open rates and convert more sales.
If email marketing hasn’t served you in the past, it may be time to change your methods. You could position yourself as an industry leader simply by implementing email drip campaigns.
Or, you can keep spending time, energy, and hard-earned revenue on a campaign that’s not delivering. The choice is yours.
To get started with my proven 7-part email marketing campaign, click below: