You may have noticed the “Storybrand Certified Guide” badges on my website, or perhaps you were referred here by someone who has worked with a StoryBrand Guide. Or, maybe you’ve already read the best-selling book “Building a StoryBrand,” and are hungry for more insight into this groundbreaking marketing methodology.
No matter how you got here, I’m sure you have plenty of questions about what it means to work with a Guide and why you’d want to in the first place (when other marketing solutions are less expensive). In this article, I’ll explain how I came about the StoryBrand process myself and why I invested my own time and money into becoming a Certified Guide so I could help further my clients’ success.
Who exactly is a StoryBrand Guide?
A StoryBrand Guide, as the name suggests, is an expert marketer who can walk you through the creation of your business’s story. This story is used as a framework for all of your marketing from beginning to end. It’s not a marketing plan per se but a framework for messaging that helps you communicate who you are and what you do in a way that matters.
So many small businesses struggle with messaging. It’s how you define yourself as a company and how you build relationships with the kind of clients that get you excited to go to work. But, building a brand message doesn’t happen overnight, and it doesn’t work unless you put hard work and thought into it from the very beginning.
A disjointed, fuzzy, or bland message won’t engage your customers the way you need to to make a sale. A story’s framework helps you understand your brand messaging and make it meaningful to customers – and, therefore, powerful enough to sell.
Beginnings of the StoryBrand Methodology
Best-selling author Donald Miller developed the StoryBrand methodology as a means for businesses to communicate their benefits through the lens of a story. Like a good book, people will pick up your business’ story and connect to you on a personal level. Plus, they’ll absorb the benefits and unique position you set yourself up for as you go through the buyer journey together.
The StoryBrand Framework was first established through Donald Miller’s best-selling books, Building a StoryBrand and Marketing Made Simple. These immediately actionable steps can help you create a brand that is empathetic to your customer, engaging on all platforms, and guaranteed to bring in business. However, getting the full benefit of the StoryBrand methodology is difficult without training and practice, which is why companies come to a Certified StoryBrand Guide for help.
Using the lessons from the books as well as coaching from a StoryBrand Certified Guide, you can build your business fast using proven marketing techniques. The guides are there to help you pinpoint blind spots, use hidden tools and strategies not covered in the books, and be your sounding board as you meet roadblocks with your business. They become your trusted confidant and coach as you put the StoryBrand success-oriented steps into action.
The Benefits of Working with a StoryBrand Guide
Working with a StoryBrand Guide grants you access to strategies and tools not found anywhere else in the marketing world. Using the book and other resources from Miller’s decades of experience, you can build a plan that works for you, no matter what industry you’re trying to climb. You’ll be able to:
- Work with the expert marketers and coaches
- Use the StoryBrand framework to engage your clients
- Gain access to exclusive StoryBrand content to help you find more leads
- Get coaching and feedback on your message from StoryBrand Experts
- Create the only 7-part framework you need to grow revenue for your business
- Clarify your marketing in just 48 hours and know you’re doing it right
- Create a 5-part sales funnel that will boost revenue now
- Do all this from the comfort of your office or living room!
How and Why I Became A StoryBrand Guide
I have been a marketer, entrepreneur, and coach for over two decades now. I began my entrepreneurial journey in my 20s and learned the hard way what it takes for a business to succeed. Since then, I’ve traveled the world speaking, writing, and coaching clients so that they can avoid the failures I faced and succeed the first time around (instead of the ninth or tenth like most entrepreneurs).
Despite my years of experience in the field, I’ve never believed that my learning journey has stopped. When I first read the StoryBrand books and listened to Donald Miller speak, I realized that there was a way to simplify all of the knowledge we marketers gain over the years and turn it into an easy-to-follow framework for our clients’ success.
The StoryBrand Framework echoed much of what I had learned on my own and taught me even more valuable insights for marketing my own business as well as helping my clients. I knew that the next step in my journey was to become a Certified Guide so I could bring all of this expertise to the table whenever I sat down with a new client or entrepreneur.
After hours of studying and thousands of dollars investing in my education, I am now proud to call myself a StoryBrand Certified Guide, with decades of individual marketing experience to boot. I wholeheartedly believe in the StoryBrand Framework because it condenses many of my experiences as a small business owner and turns them into valuable lessons I can share with my clients in a fun and engaging way.
You Can Start Working with Me on The StoryBrand Framework NOW!
StoryBrand is accessible to you today when you sign up for one-on-one coaching through Your Startup Coach. Using the framework, we’ll tackle your biggest marketing challenges and create an actionable plan that will get you results fast.
- Create a website, email campaign, and other marketing collateral that actually work
- Receive feedback from a StoryBrand Certified Guide to ensure you miss the roadblocks that slow down other small businesses
- Clarify your message so that it actually speaks to your customers
- Reach more customers, earn more sales, and build a brand that you can be proud of
It’s time to level up your marketing today. Get in touch with me to begin the StoryBrand journey with a free, no-obligation 30-minute discovery session.