In today’s exploding digital freelance world, copywriters are a dime a dozen. You can find almost anyone from around the world to write blogs, emails, website pages, and more for your business – but who can you trust to actually write copy that converts?
If copywriting were easy, you’d do it yourself. That’s why it’s important to find someone experienced and who has the training to differentiate your brand from the rest. What you’re looking for isn’t any copywriter you find online; you’re looking for a Direct Response Copywriter.
Direct Response is a certification that is hard to find in the credentials of other copywriters, but it is well worth seeking out in resumes. The training program, which covers all areas of marketing, helps experienced copywriters find their niche and deliver writing that can sell anything. From real estate to finance, retail, and everything in between, a Direct Response Copywriter is who you want by your side when creating websites, email campaigns, social media, and so much more.
Why Copywriting Is So Important To Your Business
Copywriting isn’t just for sales letters anymore. It is one of the most important parts of your branding as a whole and will determine whether or not your business succeeds online. In the past, copywriting was simply used for sales ads, letters, and PR. It encompasses almost all of the messaging your brand uses online to attract, nurture, and sell to leads.
Modern copywriting can include:
- Sales letters and online ads
- Email marketing campaigns
- Online articles and blogs
- Press releases for online and print publications
- SEO-related writing
- Social media messaging
- E-books and white papers
- And so much more!
Together, these pieces of content form the messaging that connects with customers and sells your brand. If you’re hiring someone inexperienced who can’t deliver the strategy to back up your content, you won’t get very far with your online marketing plan as a whole.
A Direct Response Copywriter provides you not only copy that sells but a clear brand voice and strategy to help you achieve your marketing goals. The training we complete as well as the resources we provide exclusive access to can elevate your business to the top of any industry.
The Direct Response Difference
Copywriting isn’t a gift that only a lucky few possess. It is a skill just like any other and can be honed through training, practice, and a willingness to succeed. Using the Direct Response rules for purchase-worthy writing, I’ve been able to help hundreds of clients establish better relationships with their clients and follow through with more leads.
✔ Training – As a Direct Response Copywriter, I’ve completed over 40 lessons in the Direct Response method and received one-on-one training with some of the leading experts at the American Writers and Artists Institute (AWAI).
✔ Practice – In my own business, I’ve written over 10,000 pieces of content ranging from books to blogs and everything in between. I have over 10 years of experience in the copywriting and digital marketing field and know what works based on real-world experience.
✔ Success – My success as a copywriter shows in my clients’ success. I’ve worked with hundreds of small businesses and receive testimonials like these on a regular basis:
“Royce was interested in my needs. I have gained major results and priceless business consulting from Royce. She is a true leader.”
- Mauricio Henderson, CEO, Perseverance Staffing
Direct Response Copywriters are taught how to transform an average piece of promotional content into a compelling, sales-worthy piece that brings in results. However, don’t just take it from us. The Direct Response training has been used by over 126,000 companies like Shopify, Uber, Harper Collins, Maropost, and more.
What a Direct Response Certified Copywriter Can Do
A Direct Response Copywriter offers so much more than your average copywriter you find online. The training we receive and the tools we use can help you grow your business faster than ever. Certified copywriters can help you:
- Understand your brand messaging more clearly
- Use pieces of content to create a cohesive and meaningful brand story
- Utilize or revamp existing copy for various parts of your marketing message
- Create better ads using copywriting and SEO best practices
- Create blogs and email campaigns that entice customers in
- Create compelling press releases
- Acquire new leads and increase revenue
- Attract and retain better, higher-paying clients
- Use the Direct Response Approach for the rest of your marketing plan
Why I Became Certified
I have been a copywriter for decades, which means I’ve seen almost every training class and certification in the industry. Some are worthwhile, while others are a bit too gimmicky to deliver any real results. So, what was it about the Direct Response certification that stood out to me?
Simply, the results.
Companies like Harper Collins and Shopify don’t use training programs like this unless they’re the real deal. Even then, I was a bit skeptical until I sat for my first session and saw what the Direct Response program had to offer. This training changed my philosophy on copywriting, even after 20 years, and has helped me grow my own business as well as my clients’ marketing successes.
The Direct Response Program helps me write converting copy with confidence and has offered me a full-proof framework for weaving pieces of content together to create a message that reflects brand values across the board. If you want copywriting that can do that, and so much more, the Direct Response approach is right for you.
Start Working With A Direct Response Copywriter TODAY!
You can work with an experienced, Direct Response Certified copywriter today and gain insight into the messaging you need to sell your brand anywhere. I offer copywriting packages as well as one-on-one content marketing coaching to help elevate your business for long-lasting success.
When you’re ready to get started, contact me for a free, no-obligation discovery call.