Did you know Google has 89.3B (yes, billion) visits per month and 8.5B (again, a billion!) searches per day are performed on Google. How can your little website possibly rank?
People perform searches on Google, YouTube, and Quora. You can do your keyword research on these platforms to determine how to position your business.
Though the search engine algorithms are not public knowledge, marketers study trends and watch for indicators of higher or lower ranking in the system. Most SEO tactics focus on improving the quality and customer experience of the site, choosing keywords that target customers are likely to use, and creating content around those words.
For your site to rank for the keywords you want to be found for, these are the areas that you need to improve now:
- Mobile optimization
63% of searches happen on mobile. Make sure your website is optimized for mobile searches. It’s as simple as that!
- Topical targeting
As a business with a limited budget, choose five keywords you want to “own” and create content for those five words.
- Create content
82% of clients consume five pieces or more pieces of content before making a purchase. Investing in a professional copywriter can pay dividends as you will have consistent, high-quality content for your clients to consume. And, the bonus is that it increases your organic traffic because more content means higher ranking on searches.
Because the average business loses 14% of their customer base every year, it’s important to practice attraction and retention. A strong content marketing strategy is the best way to drive traffic to your business, convert more leads to sales, and retain your customers to increase lifetime customer value.
Implement these SEO techniques to turn your website into a 24/7 cash register. Need help? Contact us today.