Ready to take your real estate marketing to the next level?
You’re not alone! Hundreds of real estate professionals every month do a Google search for real estate copywriters. But why? What can a copywriter do for you?

Before we address that, what is copywriting anyway? It’s a combination of art and science to gently persuade. Your clients are looking to meet their needs and you’re trying to get them to take action — immediate action.
That may be to list their home with you, buy a home, invest in your syndication, or schedule a meeting. Whatever it is, it will take words to persuade them to act.
You may be trying to:
- Rank as the top local realtor
- Get people to read your emails
- Increase your revenue
- Manage your time better
- Establish a brand presence
- Or…fill in the blank
Hundreds of real estate professionals have trusted me because I have experience.
Local boutique brokerages and these brands have
trusted me to deliver quality copy:




Testimonials
Wow, Royce, this is wonderful!
I jumped to the first page of Google this month. Thanks!
This is perfect. Thanks for creating an amazing marketing piece.
Sunset MLS Sample
This house is an entertainer’s dream filled with natural light and multiple suites. Situated on a large lot, the main home has 3 bedrooms and 3.5 baths. There are also two separate guest suites on the expansive property, ideal for home office, nanny’s quarters, or Airbnb income.
The architectural features Frank Button, legendary architect, captured in this Coral Gables-styled home have been enhanced as the renovations created a modern, exquisite space with a European flair.
The main house features three spacious bedrooms with large closets, a kitchen that is perfectly laid-out, and a large sun porch with ceiling fans and plenty of room for entertaining. The sun porch can be an expansion of the indoor living area utilizing the French doors that lead from the living room to the enclosed porch.
Built in 1919 and designated as an individual Historic Site by the Miami-Dade County Preservation Board, this gem has been updated with marble countertops, custom cabinetry, a large enclosed pool, and beautifully manicured lawns.
Cleburne MLS Sample
This cute 3 bedroom, 2 bath home has been recently remodeled from floor to ceiling. Built in 1960, this Cleburne cutey offers a spacious, open floor plan with maple-colored laminate flooring throughout the common areas.
The open concept kitchen has stainless steel appliances, white quartz countertops, white subway tile backsplash, built-in microwave, recessed lighting, and plenty of counter space. The kitchen is well-laid out, and has a seating area spacious enough for a table for 8.
The three bedrooms have recently been carpeted, and are alight with natural light flooding through the large, double pane windows. The master bedroom is spacious and has an in-suite bath with modern accents.
With double-paned windows and maintenance-free lap siding this house is move-in ready. The home sits on [0] acres and has a [1] car detached garage. This wonderful rancher also offers a fenced yard and security system.
Flagstaff Sample
Built on lumber and the railroad in 1876, Flagstaff, Arizona still holds onto its founding history. About 100 trains pass through this historic town, nestled in the world’s largest contiguous ponderosa pine forest, daily. Stunning hikes with views of the San Francisco Mountain Range are always just around the corner.
Unlike other areas of Arizona, Flagstaff shares its climate more closely with southern Colorado regions than with the iconic hot weather of Arizona. Expect few days above 90 degrees, sunshine, and all four seasons where you can watch aspens paint the mountains yellow in the Fall, build snowmen and go sledding in the winter, and enjoy stunning mountain hikes all Spring and Summer long, when you’re not enjoying Flagstaff’s lively downtown scene.
Many of the buildings in downtown Flagstaff are the same ones once used as mercantile shops and pharmacies over 100 years ago. Today, they house the restaurants and shops that make Flagstaff unique. Locals love MartAnne’s Burrito Palace, the Red Curry Vegan Kitchen, or Macy’s Fresh Roasted Coffee. No matter your craving, Flagstaff has a restaurant to satisfy it.
The iconic buildings that now house local favorite eateries are also home to some of Flagstaff’s most iconic visitor attractions, like the Hotel Monte Vista where guests see ghosts and other supernatural attractions. Many guests report seeing the same spirits, like the Meat Man and the Rocking Chair Woman. The hotel’s staff is always thrilled to share their supernatural experiences.
Newer attractions include the Lowell Observatory, where Pluto was discovered in 1930. You can attend a tour or observe the night sky all year round. And since the observatory is only an hour away from the Grand Canyon, it’s worth taking a trip to one of nature’s most amazing seven wonders of the world.
As home to Northern Arizona University, this college town is always vibrant with fresh ideas and new things to do. Whether you’re looking for a short stay, or to call Flagstaff home, there’s always stunning homes to call your own.