Is your company ready to take the market by storm? Are you ready to invite investors into your story? Oftentimes, startups rush past laying a good foundation and try to build momentum. Just like an architecturally-sound structure, it’s important to build the foundation before you build the walls and enclose the structure with a roof.
Here’s are four easy steps to build a sound foundation for your brand and position your company to become a market leader.
Create Your Blue Ocean
“Your blue ocean is a new market space with untapped demand and a clear point of difference that creates new value for both your customers and your business.”
Blue oceans are a strategic way to create success in the marketplace. By creating this new point of difference, you will be able to create value for both yourself and your customers.
But how can you begin to figure out what this blue ocean is? Book your 60-minute Profitability Planning Session to design your blue ocean.
Instantly Create Authority on LinkedIn
LinkedIn is a powerful social media platform for professionals to grow their personal and professional networks. LinkedIn connects over 500 million members around the world, which makes it a great tool for your business’s marketing strategy.
But, how does one create authority on LinkedIn? There are 10 areas of your profile that must be expertly designed to instantly create authority and credibility on LinkedIn. After optimizing your profile, here are three things you must do to engage:
The first step to establishing your authority on LinkedIn is to join and engage in groups where your ideal client is. LinkedIn is a networking platform. Like networking in-person, it’s important to join the right groups, be selective and only choose a few so you can be involved in the conversation, and establish authentic connections.
Secondly, you should post regularly on LinkedIn. The more often you post, the more popular and authoritative your account becomes. Share industry news or other relevant content related to your business so that others in the industry know what you’re up to.
Finally, add visuals. Posts with photos get 18% more engagement than those without photos. Adding visuals also helps capture people’s attention and keeps their eyes glued to what you have posted so they don’t scroll past like they might do if there were only text posts.
Create a Sensational Home Page
Any online presence operates in a crowded marketplace. Having a website isn’t the final step, it’s one of the first steps. Give your website a face-lift.
One of the most impactful changes to your website is the home page. A home page that speaks to your customers and offers information on who they are, what they’re looking for, and why they should choose you – not your competitor.
Here are two tips for creating a sensational home page that will have visitors saying “yes!” to your offer:
1) Give them what they want –
The first step in creating an awesome home page is understanding who your customer is. What are their pain points? What are their desires? Make sure you offer them exactly what they need so that they’ll become an advocate for your business.
2) Share your expertise –
While your customer wants to be the hero, you need to be their guide. A proficient guide shows empathy and credibility. One without the other is ineffective. They must know you understand and empathize with their pain AND that you have the expertise to help them solve their pain with a proven solution.
Pitch Well in 30 Seconds
If you want to grow your business, being able to share what you do quickly and succinctly is imperative.
The challenge? Many people turn a 30-second elevator pitch into a 5-minute dissertation. When you do this it has this effect:
- Devalues your message. If you can’t succinctly say what you do, you don’t know what you do.
- Loses the listener’s attention. People have short attention spans and if you can’t grab their attention within seconds, their mind wanders and they unconsciously mumble “Uh-huh” at the end of your dissertation.
- Causes a monologue. A good elevator pitch will engage the listener and prompt him to ask questions. That should be your goal each and every time you introduce your business to someone.
To position your brand to be a market leader and take the world by storm, follow these four easy steps to build a strong foundation. Your startup will be well-positioned to be profitable, and keep customers coming back for more of your awesome offerings! Here’s a startup that has done it well.
Need more help? Book your 60-minute Profitability Planning Session to position your company for growth.
As a BONUS during January, you’ll receive these resource guides:
Position Your Brand To Be a Market Leader
How to Create Your Blue Ocean
Instantly Create Authority on LinkedIn
Creating a Sensational Home Page
Easy Elevator Pitch Hack