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What is a Certified Direct Response Copywriter?

In today’s exploding digital freelance world, copywriters are a dime a dozen. You can find almost anyone from around the world to write blogs, emails,

What is a StoryBrand Certified Guide?

You may have noticed the “Storybrand Certified Guide” badges on my website, or perhaps you were referred here by someone who has worked with a

Position Your Brand To Be a Market Leader

Is your company ready to take the market by storm? Are you ready to invite investors into your story? Oftentimes, startups rush past laying a good

The Three Biggest Marketing Challenges Small Businesses Face in 2021

Over the past 20 years, I’ve worked with hundreds of entrepreneurs and written over a thousand pieces of content relating to marketing for small

How to Set Up a Content Calendar

A content calendar, or editorial calendar, is used by publishers, bloggers, and businesses to strategize content marketing across multiple platforms.

How to Write a Better Blog Post

You probably already know how important blogging is to your digital marketing campaign. It’s the source of your content for social media, it’s what

6 Tools to Aid Your SEO Campaign

For a marketer, tracking and analyzing are pertinent to success online. In order to understand if our efforts create value, we have to monitor

What’s your email list worth? 2021 statistics tell us….

Email marketing has been around for so long that many people believe it’s old news. They would often rather focus on glamorous new technology and

Reasons Your Website Doesn’t Rank on Google

Search engine optimization is the collection of practices marketers use to increase website traffic through organic search engine results. Search

How to Conduct an SEO Audit For Your Website

Optimizing your website for the search engines is the most important aspect of your online marketing initiatives. A high-performing website is the

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