In the modern world, an incredible amount of information is available to us online. There’s a website dedicated to almost any topic you can think of, and an expert on any niche field you want to learn. As a business, it’s your job to become the expert, to own the website people go to when they’re looking for answers. But, you face thousands of competitors who also want to grab the attention of your target market.
A blog is a website, or page of a website used to share information and opinions about a specific subject. Personal and business blogs are traditionally written in “post” format, where short bits of information are shared in a page-long article. Business blogs are used to help attract consumers who are searching for answers to their questions, and to inform customers about products, services, and company news. Blogs increase your online visibility, and provide a platform to engage with your consumers.
The harsh reality is that most blogs, no matter how informative the content, go unnoticed. It takes a lot of work to keep a blog fresh and create new posts to attract customers. However, the only way to make a blog successful is to start writing content and follow a strategy that increases its visibility. You can’t use a blog for SEO and social marketing until you have one, so here are the steps to creating and posting quality content your users will love:
Step 1: Choose your domain.
If you’re starting from scratch, you need to secure a domain immediately. Choosing a domain that customers will remember is an important part of your branding. Different blogging platforms may allow you to create a site with a free domain, but it is preferable to have one of your own.
If you already have a company website, you can add a page to it dedicated to your blog content. Most web builders will have a template for blog pages to make this step easier. You want your blog page to be incorporated on your site, unless you use a platform such as Medium or WordPress for SEO purposes.
Step 2: Choose topics you want to cover.
Your blog should contain information pertinent to your customers and company. For SEO purposes, you want to choose niche topics that answer your customers’ most important questions. For content ideas, look at your competitors’ blogs. What topics do they spend the most time covering? And what can you do differently to outshine them?
Step 3: Create a monthly content plan.
For a blog to be effective, it needs to be consistent. Posting on a daily or weekly basis is the only way to get your content to rank well in the search engines, and gives repeat visitors something new to read every time. You need to have a content plan at least a month in advance so you can schedule posts and ensure your blog never goes out-of-date.
Final Step: Start writing! (or better yet, hire a pro!)
Now that you’ve created your blog and planned posts to engage your audience, it’s time for you or your professional writer to start blogging. To add momentum to your campaign, start sharing your work on social media. The sooner you start, the better your blog will become.
For more tips on attracting, nurturing, and selling, purchase a copy of Scale Up Your Profits! here.