An effective personal branding strategy relies heavily on content marketing. However, how can you build an effective content marketing campaign as a personal brand? If you don’t know the answer to this question, you will get lost in the crowd. Here are three things you can do to create a successful content marketing campaign to showcase your expertise and attract the right audience.
Produce remarkable content.
Produce remarkable content. A powerful personal brand is based on the notion that you are an expert in your field. To gain the attention of your target audience, you must provide them with valuable ideas. A great method to accomplish this is to publish remarkable content. If your content sounds like the noise your audience hears on other platforms, they will not listen to you, and your brand will lose its position. Make remarkable content!
“I think the biggest challenge with content marketing is twofold. First, you have just a few seconds to capture a prospects attention and then the timing of your message needs to be relevant to the current realm of possibilities that a prospect would be willing to consider. All that said, that is why numerous impressions are required in marketing.”–Steve Gard, Community Builder, Network In Action Atlanta
Produce continuous content.
Keeping up with the ever-increasing demand for content is one of the challenges of content marketing. To build a memorable brand, you must keep creating new content. You must be very intentional about the content you create if you plan to create a memorable personal brand. If you only publish one or two pieces of content per month, you won’t be able to create a memorable personal brand. To ensure that you provide your audience with enough content, you must produce new content regularly. With the right strategy, you can create enough content to keep your audience engaged and grow your brand simultaneously.
“One of the biggest challenges I see personal brands have in creating meaningful, sustainable distinction is the lack of consistency in their messaging over time. Most focus on the products and services they offer vs. the ‘Why’ their prospects should be working with them, specifically, to solve their problems. Their services are a commodity, but they themselves are the distinguishing asset that creates the real competitive advantage.”
— Suzanne Tulien, Personal Brand Clarity Expert, Author, Speaker, Brand Ascension
Open the door of opportunity.
It’s challenging to establish yourself as an expert because of the competition. Your personal brand should share your personality, expertise, and knowledge. Sharing these three things builds trust and opens doors for you to gain new clients. Creating trust and growing your fan base results from how you share these things. What can you offer that no one else can? Take control of your future by creating valuable content about your area of expertise.
“What are the nine words that instantly position you as an expert? I’m the forthcoming author of a book about [topic]”–Ben Gioia, Leadership Awake, LLC
An effective content marketing strategy showcases your brand and positions you in a unique way. However, you can get lost in a sea of competition without a content marketing strategy that is remarkable, continuous, and opens the door of opportunity for your brand.